The journal

Insights

Occasional essays on evaluating franchises and structuring coverage — written for the people making the decision, not the people selling it.

Franchising

Ten questions to ask before your FDD review

The disclosure document answers many questions. The better use of it is knowing which questions to bring.

Franchising

What validation calls are actually for

[Placeholder article] Talking to current franchisees is the most valuable diligence you can do — if you approach it as research rather than reassurance.

Franchising

Year seven: reading the back half of the agreement

[Placeholder article] Most buyers read a franchise agreement for the opening. The clauses that shape your exit deserve equal attention.

Insurance

The policy you renewed without reading

[Placeholder article] Automatic renewal is convenient. It is also how coverage quietly drifts away from the life it was written for.

Insurance

Umbrella policies, sized to the life you have now

[Placeholder article] The umbrella you bought at forty rarely fits the balance sheet you hold at sixty. A short guide to re-sizing.

Insurance

Before you file: preparing a claim that gets paid

[Placeholder article] What you document in the first seventy-two hours after a loss shapes everything that follows.