Who this serves
Businesses where nobody owns the number
We work with companies whose revenue plateaued while everyone stayed busy, franchise systems whose locations sell wildly differently, and founder-led businesses where sales leadership never got hired. Your fractional CRO takes the number personally — with sales trainers and revenue specialists on the bench behind them.
Typical triggers
You'll recognize the moment
- There is no sales process — there are salespeople, and hope.
- Revenue is siloed and marketing isn't aligned with sales.
- No compensation structure, no onboarding, no accountability rhythm.
- The forecast is a mood, and it depends on one person.
- Somebody needs to architect the entire revenue model.
The mandate
What your fractional CRO runs
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Sales performance architecture
The structure of how revenue happens: territories, stages, handoffs, and the KPIs that make a sales organization manageable.
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Pipeline discipline
A pipeline that tells the truth — reviewed on a rhythm, forecast honestly, and worked in order of consequence.
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Coaching cadence
The weekly rhythm that turns average performers into reliable ones — ride-alongs, call reviews, and standards that get enforced.
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Pricing & margin strategy
Prices set by strategy instead of history, and the unit economics behind every discount decision.
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Compensation & onboarding architecture
Comp plans that pay for the behavior you want, and an onboarding path that makes new sellers productive by design.
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Marketing-to-sales alignment
Lead flow, follow-up discipline, and the handoff between marketing spend and closed revenue — measured end to end.