The firm
About Meridian Rose
A meridian is the line a navigator steers by — fixed, reliable, indifferent to weather. The compass rose is the instrument that makes it readable. The name carries the founding family's as well: Rose is the family name behind the firm. Meridian Rose is what those ideas become as a firm — fractional executive leadership for franchise businesses and small to mid-sized companies: senior operators who take the empty seats, each backed by a bench of specialists deployed per project.
Leadership
The principals
Meridian Rose is deliberately small: senior advisors only, each accountable to clients directly. Every engagement is led by a principal from first conversation to final findings.
Kimberly Rose-Hubbard
Principal — Fractional VP, Operations & Revenue
Kimberly leads the firm's operations and revenue mandates and is the author of its signature methodology, the Pillar Strategy System. Her leadership is built on forty years of sales and operating experience across franchise development, wellness, multi-location operations, and fractional executive roles — the seats she now fills for clients, she has held herself. Her deepest mandates: fractional COO, fractional CRO and VP of Sales, and fractional VP of Franchise Development.
Farhan Ahmed
Principal — Fractional CTO
Farhan leads the firm's technology mandates, bringing hands-on experience building and operating the systems franchise businesses and SMBs actually run — CRM and operations platforms, e-commerce and payments infrastructure, deployment pipelines, and the security posture behind them. He translates vendor promises into owner-language.
Every other seat — CFO, CRO, compliance, risk & insurance, and franchise development — is staffed from the firm's bench of senior specialists, matched to the mandate and led by a principal.
Philosophy
Why the fractional model
Full-time executives cost more than most growing companies can justify, and consulting firms leave with the deck while the work stays behind. The fractional model resolves both: a senior operator in the seat, accountable for outcomes, for exactly the fraction of the week the business needs. None of this makes those people dishonest — but it does mean that the one chair usually empty at the table is the one occupied by someone paid only by you, and only for judgment.
Every seat we fill comes with a bench behind it — specialists deployed per project, so capability scales with the mandate while overhead never does. One relationship at the top; a full team when the work demands it.